Features vs. Benefits: master this conversions opportunity

Greetings!  In today’s video how-to, we’re addressing the web-writing fundamental of distinguishing a product/service feature from its benefits. Understanding the difference is crucial for effective copywriting, and presents a tremendous opportunity to dramatically increase site conversions.  But before you can master the art of transforming a mere feature into a compelling benefit, you first need to know the essential difference between the two.  Enter Heather to discuss just this:
Features = Facts:

• We have a 15,000 square-foot warehouse
• Our company employees 30 people
• Our Timer App keeps accurate time
• Open 24/7
• 10.1 megapixel camera
• Blue cashmere sweater

While these features may be important to the prospect, they don’t help them in making a purchase decision.  They don’t compel them to buy. We are wired to know what is in it for us.
Benefits = What’s in it for Them
Benefit statements go beyond a mere description of the features of a product or service and tell your prospect what is in it for them.  Benefits solve a problem, as illustrated by this famous quote:
“People don’t want to buy a quarter-inch drill.  They want a quarter-inch hole!”  — Theodore Levitt
Thanks for tuning in!  Be sure to check in next week to learn how to transform features into powerful benefit statements!


Article source- http://www.seocopywriting.com/content-marketing/features-vs-benefits-master-this-conversions-opportunity/

PPC Will Provide You a Right Audience at Right Time

If you want to reach, your exact audience to boost your ROI then grows with industry PPC experts.
PPC (Pay-Per-Click) is a strategic technique in SEM (Search Engine Marketing) that leads the business to real audience. For this, various search engines have different terms for their marketing like Google - Google Adwords, Yahoo- search engine marketing, Microsoft adCenter (formerly MSN adCenter). Do you need to boost your inquiry and wanted to enhance your leads in real time then why don't you launch a PPC campaigns in real time. PPC services help you to get immediate web traffic inquiries and endow you to enhance your ROI in real time. This is very important to have a website that offers expert PPC campaign on low cost. Because, budget has more concerned to it as it is a costly campaign. Many online customers get successes through these campaigns when it comes to their new entry into the web. Pay per Click (PPC) process helps to clients getting only precise clicks from potential customers as followed:

• Goals & objectives
• Keywords research, analysis & selection
• Campaigns & ad-groups creations
• Create ads copies
• Managing bids
• Tracking & analyzing
• Reporting & reviewing

Ongoing optimization
PPC process is easily applicable with existing PPC campaigns. If you are running Pay per Click campaigns, firstly, the campaign is reviewed and analyzed by PPC experts then they will send you a complete report before modifying your campaigns.
Google PPC Terms:
Minimum Bid: $0.05
Maximum Bid: $100.00
Ad Placement: weight bids, CTR, Quality of Landing Page
Ad Text: heading- 25 Character, Line 1&2- 35 Character
Time of Update: Instant

Outsourcing business done in India has a potential to grab the entire globe. Author (Mukesh Pandey ) is an MBA (hr), Master in sociology,LLB, Bsc (INFORMATION TECHNOLOGY),DIPLOMA IN CUSTOM AND CENTRAL EXCISE having keen interest in Drawing and craft and holds the certificate from state level competition for email : mukeshpandey82@gmail.com

This article is taken from- http://ezinearticles.com/?PPC-Will-Provide-You-a-Right-Audience-at-Right-Time&id=2062258